Videography

Cléret, B., Dehling, A., Leroy, J., Rokka, J., Sohier, A., & Herbert, M. (2018). The videographic approach in marketing research: Which methodological protocol?, Recherche et Applications En Marketing (English Edition), 33(3), 85–105. https://doi.org/10.1177/2051570718789870

Rokka, J., & Hietanen, J. (2018). On positioning videography as a tool for theorizing. Recherche et Applications En Marketing (English Edition), 33(3), 106–121. https://doi.org/10.1177/2051570718754762