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MK99 - Big data for business

Learn how topics in big data are relevant to business

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Big data for business


  • Official syllabus of the course at emlyon business school ( web, pdf, source)
  • This course provides to students in management an understanding of technical concepts which are now at the center of the business world: APIs, data visualization, machine learning, network analysis, text mining, big data, data protection, etc.

    In terms of professional goals, after this course you will be equipped for positions where you need to have a broad view and understanding of the stakes of big data for the business.

    This course offers a broad view on many topics which are each covered more in depth on other courses at emlyon business school: MK340 (Machine Learning), MK341 (Business Analysis Toolbelt: Excel, SQL, Tableau), MK342 (Data Mining and Text Analysis), MK343 (Strategic foresight and digital transformation), MK344 (Big data in practice).

    9 modules covering important topics in big data

    Each module consists in a video lecture, supporting slides and pdfs, a bibliography and a quiz. Check the table of content below!

    Group projects

    In 2017/2018, the group project consists in creating a collective podcast. Each group of student will identify an expert in a domain of big data to interview and will record an episode.

    Table of content